I Will Stand With You Between The Heavens & Earth

“I don’t know what to say”

That’s what a founder said to me this week at a founder meetup. I asked if he has a presence on social media and at the bare minimum LinkedIn.

“I have a profile, but I don’t post.”

I asked him some clarifying questions to understand more about his business and just who he is as a person.

He also shared, “I used to be more outgoing and okay with sharing and chatting with people, but during Covid that all stopped. I think I live in my head mostly.”

We don’t talk enough about the impact of the pandemic on our mental health.

It certainly rewired my brain that’s for sure and some of us are still managing the affects of that trauma.

“A review of 33 studies found the pandemic was associated with heightened social anxiety, and it identified increased avoidance of social situations as a key pattern,” according to the National Library of Medicine.

Some of us came out of Covid with unseen scars that continue to side track our daily lives and how we show up.

Feeling anxious about meeting and talking to people at a networking event

Constantly worried about what people think about you

Doubting who you are and what you’re building

Or just worrying about things that are out of your control (including algorithms)

(AI generated by Reve’)

You’re not alone. I feel one or all of these feelings a few times during the week.

The more I spoke with the founder about creating content and his business in cybersecurity, I saw that he was getting anxious.

Now I’m not a psychologist, though I did minor in psychology at Florida A&M University.

I assessed that he needed to take baby steps. I would not give him a content strategy right away, because what I know about him thus far…he would not be unable to execute at this point.

He needs more time. Even though he’s aware enough to know that part of building a successful business requires a content and marketing strategy. He is not mentally prepared to create right now and that’s okay.

I suggested building a new narrative and approach to content creation. He even said, “I know I need to do this.”

Here are some of the things I shared to get him on the path to creating content

Positive Reinforcement - People would love to learn more about how they can keep their data safe in easy ways. Write a two sentences about the one thing we all can do right now to protect our data (He said, “that’s all)

I said, everyone wants to know how to protect their personal data and devices

Simply Create -Using that sentence structure. Write or type ten of these cybersecurity tips. Keep it simple

Affirmations -Remind yourself of your greatness by reviewing your resume or talking to friends and family who can remind you of your achievements. Everyone is valuable.

Take a Leap -Join Toastmasters in your community it will help you get out of your head ( another founder suggested this and I thought it was brilliant )

Give Yourself Grace - Realize the world is moving at the speed of light. Don’t judge when and how you get there. Easier said than done. Practice. Practice. Practice.

He took notes and had a confident smile that he was going to take these steps. Of course, I can’t make him start or be consistent. But I think he actually wants to change and create.

Ironically, in a 2025 experimental study titled “Cognitive and Affective Predictors of Sharing Intentions on Social Media: The Role of Anxiety, Social Benefits, and Risks” , published in the Journal of Risk Research by Isabelle Freiling , Assistant Professor in the Department of Communication at the University of Utah, and TIP Center postdoctoral scholar Anja Stevic

“When we decide whether to post, we’re doing a kind of “cost-benefit analysis.” We ask ourselves: Will this help me connect with others? Or will it backfire? But this research shows that our decisions aren’t purely rational. Emotions, especially anxiety, play an important role in shaping what we choose to share.”

I completely agree. I’ve definitely weighed the benefit of creating a piece of content or not.

I believe mental wellness, spiritually, mindset, faith, and maybe a little luck plays a significant role in how we create and how we show up in our content.

Many of us don’t realize to create content you almost have to defy what that inner voice is telling you not to do, Every Day.

Eckart Tolle said “What a liberation to realize that the "voice in my head" is not who I am. Who am I then? The one who sees that."

I am an expert on content creation but I’m also having a human experience. I have failed and continue to fail at taking all or only one of these steps to keep creating.

I am no different. I love content creation. I hate content creation. I live in that duality.

I see and understand your struggle more than you will ever know.

Tell me in the comments. Is the content struggle real for you too?

" I will stand with you between the heavens and the Earth . I will tell you where you are." (Queen Charlotte)

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